{"id":2567,"date":"2025-09-15T06:01:24","date_gmt":"2025-09-15T06:01:24","guid":{"rendered":"https:\/\/diginoron.com\/?p=2567"},"modified":"2025-09-15T06:07:46","modified_gmt":"2025-09-15T06:07:46","slug":"ai-citybeach-churn-rate","status":"publish","type":"post","link":"https:\/\/diginoron.com\/fa\/ai-citybeach-churn-rate\/","title":{"rendered":"\u0686\u06af\u0648\u0646\u0647 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc City Beach \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u06a9\u0631\u062f: \u0628\u0627\u0632\u06af\u0631\u062f\u0627\u0646\u062f\u0646 \u06f4\u06f8 \u062f\u0631\u0635\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u06f9\u06f0 \u0631\u0648\u0632"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0641\u0647\u0631\u0633\u062a \u0645\u0637\u0627\u0644\u0628<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/diginoron.com\/fa\/ai-citybeach-churn-rate\/#_%DA%86%D8%B1%D8%A7_City_Beach_%D8%A8%D9%87_AI_%D8%B1%D9%88%DB%8C_%D8%A2%D9%88%D8%B1%D8%AF%D8%9F_%DA%86%D8%A7%D9%84%D8%B4%E2%80%8C%D9%87%D8%A7_%D9%88_%D8%B2%D9%85%DB%8C%D9%86%D9%87\" title=\"\u00a0\u0686\u0631\u0627 City Beach \u0628\u0647 AI \u0631\u0648\u06cc \u0622\u0648\u0631\u062f\u061f (\u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u0648 \u0632\u0645\u06cc\u0646\u0647)\">\u00a0\u0686\u0631\u0627 City Beach \u0628\u0647 AI \u0631\u0648\u06cc \u0622\u0648\u0631\u062f\u061f (\u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u0648 \u0632\u0645\u06cc\u0646\u0647)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/diginoron.com\/fa\/ai-citybeach-churn-rate\/#_%DA%86%D8%B7%D9%88%D8%B1_%D8%A7%DB%8C%D9%86_%DA%A9%D8%A7%D8%B1_%D8%B1%D8%A7_%DA%A9%D8%B1%D8%AF%D9%86%D8%AF%D8%9F_%D9%81%D9%86%D8%A7%D9%88%D8%B1%DB%8C%D8%8C_%D9%81%D8%B1%D8%A2%DB%8C%D9%86%D8%AF_%D9%88_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C\" title=\"\u00a0\u0686\u0637\u0648\u0631 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u06a9\u0631\u062f\u0646\u062f\u061f (\u0641\u0646\u0627\u0648\u0631\u06cc\u060c \u0641\u0631\u0622\u06cc\u0646\u062f \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc)\">\u00a0\u0686\u0637\u0648\u0631 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u06a9\u0631\u062f\u0646\u062f\u061f (\u0641\u0646\u0627\u0648\u0631\u06cc\u060c \u0641\u0631\u0622\u06cc\u0646\u062f \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>\u062e\u0631\u062f\u0647 \u0641\u0631\u0648\u0634\u06cc city beach \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u0644\u06cc\u0627 \u0633\u0627\u0644\u0647\u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0645\u062f \u0648 \u067e\u0648\u0634\u0627\u06a9 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc \u06a9\u0646\u062f.\u00a0 \u0627\u06cc\u0646 \u062e\u0631\u062f\u0647\u200c\u0641\u0631\u0648\u0634 \u0645\u062f \u0648 \u0633\u0628\u06a9 \u0632\u0646\u062f\u06af\u06cc \u062c\u0648\u0627\u0646\u0627\u0646 (\u0628\u0627 \u0628\u06cc\u0634 \u0627\u0632 \u06f7\u06f0 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u0648 \u06f1.\u06f4 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u062a\u0645\u0627\u0633 \u062f\u0631 \u062f\u06cc\u062a\u0627\u0628\u06cc\u0633) \u0627\u0632 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f1 \u0628\u0627 \u0647\u0645\u06a9\u0627\u0631\u06cc \u067e\u0644\u062a\u0641\u0631\u0645 SAP Emarsys (\u06a9\u0647 \u062d\u0627\u0644\u0627 \u0628\u062e\u0634\u06cc \u0627\u0632 SAP \u0627\u0633\u062a) \u0634\u0631\u0648\u0639 \u0628\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc (AI) \u06a9\u0631\u062f. \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc\u060c \u0645\u0642\u0627\u0628\u0644\u0647 \u0628\u0627 &#8220;churn&#8221; (\u062a\u0631\u06a9 \u0645\u0634\u062a\u0631\u06cc) \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0648\u062f. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647\u060c \u0628\u0647 \u0635\u0648\u0631\u062a \u06af\u0627\u0645\u200c\u0628\u0647\u200c\u06af\u0627\u0645 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u0645 \u0686\u0631\u0627 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u06a9\u0631\u062f\u0646\u062f (\u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u0648 \u062f\u0644\u0627\u06cc\u0644)\u060c \u0686\u0637\u0648\u0631 (\u0641\u0646\u0627\u0648\u0631\u06cc \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f) \u0648 \u0646\u062a\u0627\u06cc\u062c (\u0634\u0627\u0645\u0644 \u06f4\u06f8 \u062f\u0631\u0635\u062f \u0628\u0627\u0632\u06af\u0631\u062f\u0627\u0646\u062f\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u06f9\u06f0 \u0631\u0648\u0632).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"_%DA%86%D8%B1%D8%A7_City_Beach_%D8%A8%D9%87_AI_%D8%B1%D9%88%DB%8C_%D8%A2%D9%88%D8%B1%D8%AF%D8%9F_%DA%86%D8%A7%D9%84%D8%B4%E2%80%8C%D9%87%D8%A7_%D9%88_%D8%B2%D9%85%DB%8C%D9%86%D9%87\"><\/span><strong>\u00a0\u0686\u0631\u0627 City Beach \u0628\u0647 AI \u0631\u0648\u06cc \u0622\u0648\u0631\u062f\u061f (\u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u0648 \u0632\u0645\u06cc\u0646\u0647)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>City Beach \u062f\u0631 \u0633\u0627\u0644\u200c\u0647\u0627\u06cc \u0627\u062e\u06cc\u0631 \u0628\u0627 \u0631\u0634\u062f \u0633\u0631\u06cc\u0639 (\u0628\u0647 \u0648\u06cc\u0698\u0647 \u062f\u0631 \u062f\u0648\u0631\u0627\u0646 \u067e\u0633\u0627\u06a9\u0631\u0648\u0646\u0627) \u0645\u0648\u0627\u062c\u0647 \u0634\u062f\u060c \u0627\u0645\u0627 \u0627\u06cc\u0646 \u0631\u0634\u062f \u0628\u0627 \u0645\u0634\u06a9\u0644\u0627\u062a \u062c\u062f\u06cc \u0647\u0645\u0631\u0627\u0647 \u0628\u0648\u062f:<\/p>\n<p>&#8211; \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u067e\u0631\u0627\u06a9\u0646\u062f\u0647 \u0648 \u0633\u06cc\u0644\u0648 \u0634\u062f\u0647: \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062e\u0631\u06cc\u062f \u0622\u0646\u0644\u0627\u06cc\u0646 \u0648 \u0622\u0641\u0644\u0627\u06cc\u0646\u060c \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u062e\u0631\u06cc\u062f\u060c \u0648 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u062c\u062f\u0627\u06af\u0627\u0646\u0647 \u0630\u062e\u06cc\u0631\u0647 \u0645\u06cc\u200c\u0634\u062f. \u0627\u06cc\u0646 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u062f \u0627\u06cc\u062c\u0627\u062f \u067e\u0631\u0648\u0641\u0627\u06cc\u0644\u200c\u0647\u0627\u06cc \u0648\u0627\u062d\u062f \u0645\u0634\u062a\u0631\u06cc (\u0645\u0627\u0646\u0646\u062f RFM: Recency, Frequency, Monetary) \u0633\u062e\u062a \u0628\u0627\u0634\u062f \u0648 \u0646\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0641\u0631\u062f\u06cc \u0628\u0634\u0646\u0627\u0633\u0646\u062f.<\/p>\n<p>&#8211; \u0645\u0642\u06cc\u0627\u0633\u200c\u0628\u0646\u062f\u06cc \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc: \u0628\u0627 \u0628\u06cc\u0634 \u0627\u0632 \u06f1 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u0645\u0634\u062a\u0631\u06cc\u060c \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0633\u062a\u0646\u062f \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u06f1:\u06f1 (one-to-one) \u0631\u0627 \u062f\u0631 \u0645\u0642\u06cc\u0627\u0633 \u0628\u0632\u0631\u06af \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0646\u0646\u062f. \u062a\u0645\u0631\u06a9\u0632 \u0642\u0628\u0644\u06cc \u0631\u0648\u06cc ROAS \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a (\u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc) \u0628\u0648\u062f\u060c \u0627\u0645\u0627 Mike Cheng (Head of Digital) \u0645\u06cc\u200c\u062e\u0648\u0627\u0633\u062a \u0628\u0647 \u0633\u0645\u062a \u0627\u0631\u0632\u0634 \u0645\u0627\u062f\u0627\u0645\u200c\u0627\u0644\u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc (LTV) \u0628\u0631\u0648\u062f \u0648 \u0631\u0648\u0627\u0628\u0637 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0628\u0633\u0627\u0632\u062f.<\/p>\n<p>&#8211; \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 churn \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0646\u0627\u067e\u0627\u06cc\u062f\u0627\u0631: \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0645\u062f \u062c\u0648\u0627\u0646\u0627\u0646\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062c\u0648\u0627\u0646 (\u0639\u0645\u062f\u062a\u0627\u064b \u06f1\u06f8-\u06f2\u06f4 \u0633\u0627\u0644\u0647) \u0628\u0647 \u0633\u0631\u0639\u062a \u0628\u0647 \u0631\u0642\u0628\u0627 \u0645\u06cc\u200c\u067e\u06cc\u0648\u0646\u062f\u0646\u062f. \u0646\u0631\u062e churn \u0628\u0627\u0644\u0627 (\u0628\u0647 \u0648\u06cc\u0698\u0647 \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644) \u062a\u0647\u062f\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u062f\u0631\u0622\u0645\u062f \u062a\u06a9\u0631\u0627\u0631\u06cc \u0628\u0648\u062f. Cheng \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f: &#8220;\u0645\u0627 \u0628\u0647 \u06cc\u06a9 \u0631\u0627\u0647\u200c\u062d\u0644 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648\u0627\u062d\u062f \u0646\u06cc\u0627\u0632 \u062f\u0627\u0634\u062a\u06cc\u0645 \u06a9\u0647 \u0628\u0627 \u0631\u0634\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u0627 \u0645\u0642\u06cc\u0627\u0633\u200c\u067e\u0630\u06cc\u0631 \u0628\u0627\u0634\u062f. SAP Emarsys \u0628\u0647 \u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0631\u062f \u0646\u0642\u0627\u0637 \u0645\u062e\u062a\u0644\u0641 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647 \u0647\u0645 \u0645\u062a\u0635\u0644 \u06a9\u0646\u06cc\u0645.&#8221;<\/p>\n<p>\u0627\u06cc\u0646 \u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f1 \u062a\u0634\u062f\u06cc\u062f \u0634\u062f\u060c \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 City Beach \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 &#8220;repositioning&#8221; \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0646\u0648\u0633\u0627\u0646\u06cc \u0628\u0648\u062f. AI \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0627\u0628\u0632\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u062f\u060c \u0686\u0648\u0646 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 personalization \u062f\u0631 \u0645\u0642\u06cc\u0627\u0633 \u062f\u0633\u062a\u06cc \u063a\u06cc\u0631\u0645\u0645\u06a9\u0646 \u0628\u0648\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_%DA%86%D8%B7%D9%88%D8%B1_%D8%A7%DB%8C%D9%86_%DA%A9%D8%A7%D8%B1_%D8%B1%D8%A7_%DA%A9%D8%B1%D8%AF%D9%86%D8%AF%D8%9F_%D9%81%D9%86%D8%A7%D9%88%D8%B1%DB%8C%D8%8C_%D9%81%D8%B1%D8%A2%DB%8C%D9%86%D8%AF_%D9%88_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C\"><\/span><strong>\u00a0\u0686\u0637\u0648\u0631 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u06a9\u0631\u062f\u0646\u062f\u061f (\u0641\u0646\u0627\u0648\u0631\u06cc\u060c \u0641\u0631\u0622\u06cc\u0646\u062f \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>City Beach \u0627\u0632 \u067e\u0644\u062a\u0641\u0631\u0645 SAP Emarsys Customer Engagement \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f \u06a9\u0647 \u0628\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc AI \u0648 \u0645\u0627\u0634\u06cc\u0646 \u0644\u0631\u0646\u06cc\u0646\u06af (ML) \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u067e\u0644\u062a\u0641\u0631\u0645 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u0632\u06cc\u0631 \u0628\u0648\u062f:<\/p>\n<ol>\n<li><strong>\u062a\u062b\u0628\u06cc\u062a \u0648 \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627:<\/strong><\/li>\n<\/ol>\n<p>&#8211; \u062a\u0645\u0627\u0645 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06f1.\u06f4 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u0645\u0634\u062a\u0631\u06cc (\u0627\u0632 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u060c \u0648\u0628\u0633\u0627\u06cc\u062a\u060c \u0627\u067e\u060c \u0648 \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc) \u062f\u0631 \u06cc\u06a9 \u0645\u06a9\u0627\u0646 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0634\u062f.<\/p>\n<p>&#8211; \u0627\u0628\u0632\u0627\u0631 Smart Insight (\u0628\u062e\u0634\u06cc \u0627\u0632 Emarsys) \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u062a\u0645\u06cc\u0632\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u0648 \u0441\u0435\u0433\u0645\u0646\u062a\u200c\u0628\u0646\u062f\u06cc \u06a9\u0631\u062f. \u0645\u062b\u0644\u0627\u064b\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0631 \u0627\u0633\u0627\u0633 lifecycle (\u0645\u0631\u062d\u0644\u0647 \u0632\u0646\u062f\u06af\u06cc \u0645\u0634\u062a\u0631\u06cc: \u062c\u062f\u06cc\u062f\u060c \u0641\u0639\u0627\u0644\u060c \u062f\u0631 \u062d\u0627\u0644 \u062a\u0631\u06a9\u060c \u063a\u06cc\u0631\u0641\u0639\u0627\u0644) \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0634\u062f\u0646\u062f.<\/p>\n<ol start=\"2\">\n<li><strong>\u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc churn \u0628\u0627 AI:<\/strong><\/li>\n<\/ol>\n<p>&#8211; \u0627\u0632 Max AI (\u0627\u0628\u0632\u0627\u0631 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc\u200c\u06a9\u0646\u0646\u062f\u0647 Emarsys) \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f \u06a9\u0647 churn \u0631\u0627 \u062f\u0631 \u0633\u0637\u062d \u06f1:\u06f1 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 AI \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc (\u0645\u0627\u0646\u0646\u062f \u06a9\u0627\u0647\u0634 \u0641\u0631\u06a9\u0627\u0646\u0633 \u062e\u0631\u06cc\u062f\u060c \u0639\u062f\u0645 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627\u060c \u06cc\u0627 \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc \u06a9\u0645 \u0627\u0632 \u0633\u0627\u06cc\u062a) \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u0622\u0633\u062a\u0627\u0646\u0647 \u062a\u0631\u06a9 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>&#8211; Cheng \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u062f: &#8220;AI \u062a\u0648\u0627\u0646\u0633\u062a \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06a9\u062c\u0627 \u062f\u0631 \u062d\u0627\u0644 churn \u06cc\u0627 defection \u0647\u0633\u062a\u0646\u062f\u060c \u062f\u0631 \u0633\u0637\u062d \u06f1:\u06f1\u060c \u0648 \u0627\u06cc\u0646 \u0628\u0647 \u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u062f\u0627\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 lifecycle \u0641\u0631\u062f\u06cc \u0647\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u0641\u0631\u0633\u062a\u06cc\u0645.&#8221;<\/p>\n<p>&#8211; \u0627\u062f\u063a\u0627\u0645 \u0628\u0627 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc loyalty (\u0628\u0631\u0646\u0627\u0645\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc) \u0648 POS (\u0646\u0642\u0627\u0637 \u0641\u0631\u0648\u0634) \u0627\u062c\u0627\u0632\u0647 \u062f\u0627\u062f \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0622\u0641\u0644\u0627\u06cc\u0646 (\u0645\u062b\u0644 \u062e\u0631\u06cc\u062f \u062d\u0636\u0648\u0631\u06cc) \u0647\u0645 \u0648\u0627\u0631\u062f \u0645\u062f\u0644 \u0634\u0648\u062f.<\/p>\n<ol start=\"3\">\n<li><strong>\u0627\u062c\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647 \u0648 \u0627\u062a\u0648\u0645\u0627\u062a\u06cc\u06a9:<\/strong><\/li>\n<\/ol>\n<p>&#8211; \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0648\u0627\u0642\u0639\u06cc\u200c\u0632\u0645\u0627\u0646: \u0648\u0642\u062a\u06cc AI churn \u0631\u0627 \u062a\u0634\u062e\u06cc\u0635 \u062f\u0627\u062f\u060c \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0647\u062f\u0641\u0645\u0646\u062f (\u0645\u0627\u0646\u0646\u062f \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627\u06cc reactivation\u060c \u062a\u062e\u0641\u06cc\u0641\u200c\u0647\u0627\u06cc \u0634\u062e\u0635\u06cc\u060c \u06cc\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u0627\u0631\u06cc\u062e\u0686\u0647) \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc omnichannel (\u0627\u06cc\u0645\u06cc\u0644\u060c SMS\u060c \u0645\u0648\u0628\u0627\u06cc\u0644\u060c \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0648\u0628) \u0627\u0631\u0633\u0627\u0644 \u0645\u06cc\u200c\u0634\u062f.<\/p>\n<p>&#8211; \u0645\u062b\u0644\u0627\u064b: \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u200c\u0627\u06cc \u06a9\u0647 \u06f3\u06f0 \u0631\u0648\u0632 \u062e\u0631\u06cc\u062f \u0646\u06a9\u0631\u062f\u0647\u060c \u06cc\u06a9 \u0627\u06cc\u0645\u06cc\u0644 \u0628\u0627 &#8220;\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0648\u06cc\u0698\u0647 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0622\u062e\u0631\u06cc\u0646 \u062e\u0631\u06cc\u062f\u062a&#8221; \u0627\u0631\u0633\u0627\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u06cc\u0627 \u062f\u0631 \u0627\u067e\u060c \u0646\u0648\u062a\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u0628\u0627 \u062a\u062e\u0641\u06cc\u0641 \u06f2\u06f0 \u062f\u0631\u0635\u062f\u06cc.<\/p>\n<p>&#8211; \u062a\u0645\u0631\u06a9\u0632 \u0631\u0648\u06cc win-back campaigns: \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 defector (\u062a\u0631\u06a9\u200c\u06a9\u0631\u062f\u0647) \u0631\u0627 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 (\u0645\u062b\u0644 &#8220;\u062f\u0648\u0633\u062a \u062f\u0627\u0631\u06cc \u0628\u0631\u06af\u0631\u062f\u06cc\u061f&#8221;) \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646\u062f.<\/p>\n<ol start=\"4\">\n<li><strong>\u0627\u062f\u063a\u0627\u0645\u200c\u0647\u0627\u06cc \u0641\u0646\u06cc:<\/strong><\/li>\n<\/ol>\n<p>&#8211; \u067e\u0644\u062a\u0641\u0631\u0645 \u0628\u0627 CRM\u060c loyalty programs\u060c \u0648 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc (\u0645\u062b\u0644 Facebook \u0648 Google Ads) \u0627\u062f\u063a\u0627\u0645 \u0634\u062f \u062a\u0627 ROAS (\u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647) \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f.<\/p>\n<p>&#8211; \u0628\u062f\u0648\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u06a9\u062f\u0646\u0648\u06cc\u0633\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647\u061b Emarsys \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc drag-and-drop \u0628\u0631\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u062f\u0627\u0631\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0627\u0632 \u06f2\u06f0\u06f2\u06f1 \u0634\u0631\u0648\u0639 \u0634\u062f \u0648 \u062f\u0631 \u06f9\u06f0 \u0631\u0648\u0632 \u0627\u0648\u0644\u060c \u06f4\u06f8 \u062f\u0631\u0635\u062f \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u062d\u0627\u0644 churn \u0631\u0627 \u0628\u0627\u0632\u06af\u0631\u062f\u0627\u0646\u062f.<\/p>\n<p><strong>\u00a0\u0646\u062a\u0627\u06cc\u062c \u0648 \u062a\u0623\u062b\u06cc\u0631\u0627\u062a<\/strong><\/p>\n<p>&#8211; \u06f4\u06f8 \u062f\u0631\u0635\u062f win-back: \u062f\u0631 \u06f9\u06f0 \u0631\u0648\u0632 \u0627\u0648\u0644\u060c \u06f4\u06f8 \u062f\u0631\u0635\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 defector (\u062f\u0631 \u062d\u0627\u0644 \u062a\u0631\u06a9) \u0628\u0627\u0632\u06af\u0631\u062f\u0627\u0646\u062f\u0647 \u0634\u062f\u0646\u062f\u060c \u06a9\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0631\u0622\u0645\u062f \u062a\u06a9\u0631\u0627\u0631\u06cc \u06a9\u0645\u06a9 \u06a9\u0631\u062f.<\/p>\n<p>&#8211; \u0633\u0627\u06cc\u0631 \u0646\u062a\u0627\u06cc\u062c \u06a9\u0644\u06cc\u062f\u06cc (\u062f\u0631 \u06f4 \u0645\u0627\u0647 \u0627\u0648\u0644):<\/p>\n<p>&#8211; +\u06f1\u06f0\u06f5 \u062f\u0631\u0635\u062f \u062f\u0631\u0622\u0645\u062f \u0627\u06cc\u0645\u06cc\u0644 \u0633\u0627\u0644\u0627\u0646\u0647 (YoY).<\/p>\n<p>&#8211; +\u06f3\u06f8 \u062f\u0631\u0635\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0627\u0644\u060c \u0628\u0627 \u06f3\u06f6 \u062f\u0631\u0635\u062f retention \u0628\u0627\u0644\u0627\u062a\u0631.<\/p>\n<p>&#8211; \u06f1\u06f4 \u0628\u0631\u0627\u0628\u0631 ROAS \u062f\u0631 Facebook \u0648 \u06f1\u06f1 \u0628\u0631\u0627\u0628\u0631 \u062f\u0631 Google Ads \u0628\u0627 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc CRM.<\/p>\n<p>&#8211; +\u06f1\u06f8 \u062f\u0631\u0635\u062f \u062a\u0628\u062f\u06cc\u0644 \u0644\u06cc\u062f\u0647\u0627 \u0628\u0647 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0627\u0648\u0644\u200c\u0628\u0627\u0631.<\/p>\n<p>&#8211; +\u06f6 \u062f\u0631\u0635\u062f \u062a\u0628\u062f\u06cc\u0644 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0627\u0648\u0644\u200c\u0628\u0627\u0631 \u0628\u0647 \u062f\u0648\u0645\u200c\u0628\u0627\u0631.<\/p>\n<p>&#8211; \u062a\u0623\u062b\u06cc\u0631 \u06a9\u0644\u06cc: \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u0627\u0647\u0634 \u06cc\u0627\u0641\u062a\u060c \u0633\u0631\u0639\u062a \u0628\u0627\u0632\u0627\u0631 (speed-to-market) \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0641\u062a\u060c \u0648 LTV \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0647\u0628\u0648\u062f \u06cc\u0627\u0641\u062a. Michael Doyle (\u0633\u0627\u0628\u0642 Head of Marketing) \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f: &#8220;\u0628\u0627 \u0627\u062f\u063a\u0627\u0645 SAP Emarsys\u060c \u062f\u0631\u0622\u0645\u062f \u06a9\u0644\u06cc\u062f\u06cc \u06f1\u06f0\u06f0 \u062f\u0631\u0635\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0641\u062a\u060c \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u062a\u0631.&#8221;<\/p>\n<p>\u0627\u06cc\u0646 \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc Emarsys \u0648 \u0645\u0642\u0627\u0644\u0627\u062a \u062e\u0628\u0631\u06cc (\u0645\u0627\u0646\u0646\u062f Artificial Intelligence News \u062f\u0631 \u0627\u0648\u062a \u06f2\u06f0\u06f2\u06f5) \u0628\u0631\u062c\u0633\u062a\u0647 \u0634\u062f\u0647. \u0647\u06cc\u0686 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062c\u062f\u06cc\u062f\u06cc \u067e\u0633 \u0627\u0632 \u06f2\u06f0\u06f2\u06f5 \u062f\u0631 \u0645\u0648\u0631\u062f \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u06cc\u0627\u0641\u062a \u0646\u0634\u062f\u060c \u0627\u0645\u0627 Cheng \u062f\u0631 \u0645\u0635\u0627\u062d\u0628\u0647\u200c\u0647\u0627 \u062a\u0623\u06a9\u06cc\u062f \u06a9\u0631\u062f\u0647 \u06a9\u0647 AI \u062d\u0627\u0644\u0627 &#8220;\u0645\u0648\u062a\u0648\u0631 ROI \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc&#8221; \u0627\u0633\u062a.<\/p>\n<p><strong>\u00a0\u0646\u062a\u06cc\u062c\u0647\u200c\u06af\u06cc\u0631\u06cc \u0648 \u062f\u0631\u0633\u200c\u0647\u0627<\/strong><\/p>\n<p>City Beach \u0628\u0627 \u062a\u0645\u0631\u06a9\u0632 \u0631\u0648\u06cc \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631 \u0628\u0648\u062f\u0646 \u0648 personalization \u0648\u0627\u0642\u0639\u06cc\u060c \u0627\u0632 AI \u0628\u0631\u0627\u06cc \u062a\u0628\u062f\u06cc\u0644 churn \u0628\u0647 \u0641\u0631\u0635\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f. \u062f\u0644\u06cc\u0644 \u0645\u0648\u0641\u0642\u06cc\u062a: \u062a\u0631\u06a9\u06cc\u0628 \u0641\u0646\u0627\u0648\u0631\u06cc (Max AI \u0648 Smart Insight) \u0628\u0627 \u062f\u0631\u06a9 \u0639\u0645\u06cc\u0642 \u0645\u0634\u062a\u0631\u06cc (lifecycle-based). \u0627\u06af\u0631 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0645\u0634\u0627\u0628\u0647 \u0628\u062e\u0648\u0627\u0647\u0646\u062f \u062a\u06a9\u0631\u0627\u0631 \u06a9\u0646\u0646\u062f\u060c \u0628\u0627\u06cc\u062f \u0627\u0632 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0645\u062b\u0644 Emarsys \u0634\u0631\u0648\u0639 \u06a9\u0646\u0646\u062f \u0648 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0627\u0648\u0644\u0648\u06cc\u062a \u062f\u0647\u0646\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062e\u0631\u062f\u0647 \u0641\u0631\u0648\u0634\u06cc city beach \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u0644\u06cc\u0627 \u0633\u0627\u0644\u0647\u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0645\u062f \u0648 \u067e\u0648\u0634\u0627\u06a9 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc \u06a9\u0646\u062f.\u00a0 \u0627\u06cc\u0646 \u062e\u0631\u062f\u0647\u200c\u0641\u0631\u0648\u0634 \u0645\u062f \u0648 \u0633\u0628\u06a9 \u0632\u0646\u062f\u06af\u06cc \u062c\u0648\u0627\u0646\u0627\u0646 (\u0628\u0627 \u0628\u06cc\u0634 \u0627\u0632 \u06f7\u06f0 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u0648 \u06f1.\u06f4 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u062a\u0645\u0627\u0633 \u062f\u0631 \u062f\u06cc\u062a\u0627\u0628\u06cc\u0633) \u0627\u0632 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f1 \u0628\u0627 \u0647\u0645\u06a9\u0627\u0631\u06cc \u067e\u0644\u062a\u0641\u0631\u0645 SAP Emarsys (\u06a9\u0647 \u062d\u0627\u0644\u0627 \u0628\u062e\u0634\u06cc \u0627\u0632 SAP \u0627\u0633\u062a) \u0634\u0631\u0648\u0639 \u0628\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[198],"tags":[386,387,200],"class_list":{"0":"post-2567","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-198","8":"tag-386","9":"tag-387","10":"tag-200"},"_links":{"self":[{"href":"https:\/\/diginoron.com\/fa\/wp-json\/wp\/v2\/posts\/2567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diginoron.com\/fa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diginoron.com\/fa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diginoron.com\/fa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/diginoron.com\/fa\/wp-json\/wp\/v2\/comments?post=2567"}],"version-history":[{"count":4,"href":"https:\/\/diginoron.com\/fa\/wp-json\/wp\/v2\/posts\/2567\/revisions"}],"predecessor-version":[{"id":2573,"href":"https:\/\/diginoron.com\/fa\/wp-json\/wp\/v2\/posts\/2567\/revisions\/2573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diginoron.com\/fa\/wp-json\/wp\/v2\/media\/2570"}],"wp:attachment":[{"href":"https:\/\/diginoron.com\/fa\/wp-json\/wp\/v2\/media?parent=2567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diginoron.com\/fa\/wp-json\/wp\/v2\/categories?post=2567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diginoron.com\/fa\/wp-json\/wp\/v2\/tags?post=2567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}